Fusion Launches New Instagram Series 'In Our Lifetime'

Fusion is creating original, native content for platforms. This month, they launched 'In Our Lifetime,' an Instagram-specific series.

in-our-lifetime

While many news organizations and brands repackage content for social media, Fusion is among those getting into the business of platform-specific content. This month, Fusion launched a new Instagram series called “In Our Lifetime.” The series focuses on issues like elephants going extinct or computer-powered cars: the things we’re going to have to deal with in the future, basically.

Fusion’s director of social media Margarita Noriega told SocialTimes via email, “Why not check the latest ‘In Our Lifetime’ before going to a museum or dinner party? It might change the way you approach conversation.”

Here’s more from our chat:

ST: How did the series come about and what are your goals for it?
MN: The series came about as a collaborative idea shaped by Fusion’s digital voices editor Anna Holmes and video journalist Adam Westbrook.

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