With over 36,000 tweets being made per minute, there are loads of conversations about you and your brand taking place on Twitter. To keep up with this data, we are now witnessing the emergence of numerous tools, applications and services which enable you to analyze your twitter account and keep an eye on the competition. Here we look at 10 tools which can be utilized by advanced users for conducting focused research about brands and the tweets related to them.
Provides interesting tidbits for individual twitter accounts such as a graph to display the number of tweets made in a month. The other graphical inputs shown by tweetstats are the average percentage retweets (RTs – displayed according to the users you retweet most often) and average percentage replies from your total tweets.
Is a very nice graphical tool for individual twitter accounts to find out the volume of tweets made at a particular time of day for the entire week. Alternately you can also find out the volume of tweets on a particular day for all the time intervals. E.g. you can find the no. of tweets made on every day at 12pm. Through these time graphs you can find out the day and interval when a twitter user is most active. From this data, marketers can determine the appropriate time to post their tweets and engage in conversations with users.
Is a search engine where you can search for specific keywords or phrases with twitter as the indexing source. E.g. for the recent post on ‘10 ways to generate business leads on twitter‘ that we did, it shows you the no. of tweets made for that link (i.e. 36). It also displays the latest tweets organized in descending order. Similarly, if you search for ‘allfacebook’ in results will appear according to their popularity on twitter.
Twittercounter is a comparison tool for twitter as you can use it to compare up to three twitter accounts and track the growth/decline rate of all followers or the people being followed. It is very nice tool where you can get statistics viz a viz your competitors. Popularly referred as the twitter’s version of feedburner it can be embedded as a widget on your blog showing the no. of twitter followers.
Twitter alerts is a very essentially ingredient of any brand marketer’s strategy. Similar to Google alerts, it tracks all the conversations about individuals, companies and any other specified keywords. It then delivers these alerts to you by email at an interval specified by you.
While twittercounter can be used to compares the no. of followers, you can find out the mentions of your brand, product or any other keywords through twitterstats.net. If you ask us, we think twitterstats.net is twitter’s version of Google trends. We compared Google, Microsoft and Apple and over a timeline of 24 hours & the winner was Google with over 17,000 tweets.
If you want to do some interesting psychological analysis of twitter users try out TweetPsych! Made by the famous Viral marketing scientist, Dan Zarrella. TweetPsych does some unique calculations e.g. predicting the tendency of a user to send more tweets in comparison to other users. Similarly it also calculates in percentage, the self reference value of a user (i.e. inferences made to themselves in their tweets).
Every tweet that you make has an influence, sometimes it is positive and sometimes it is negative. The interesting part is to measure the value of influence and you can do that with Twitalyzer. It is an analytics tool with which you determine whether your investment on twitter is justified or not. Once you access twitalyzer, you would need to enter the twitter id and depending on your followers & no. of tweets the results would be displayed in 1-2 minutes. The results are classified as the user’s impact value, engagement value, influence value etc.
TweetEffect enables you to cross-examine the changes in your twitter follower count. The detailed trends display the number of followers and the change in them for the last 200 tweets made by you. The details also indicate the change (upward or downward) & the corresponding tweet which caused that change. A separate tab also lists the major changes i.e. the tweets which have led to a high rise or fall in your twitter followers.
You can research on anything good or bad being said about any word on twitter using Twitter Sentiment analysis. E.g. we entered ‘Google’ as the word and the result for positive & negative sentiment was 52% and 48% respectively.
Did we miss out on something? Feel free to add your suggestions in the comments.