Free Gifts one-ups Facebook using their own platform

People have speculated that Facebook may have shot themselves in the foot by allowing third-party developers to create virtually any kind of application to run inside their site. While most agree that the platform is a good move in the long-term, we now have some short-term evidence to the contrary, in an app that literally takes money from Facebook.

Facebook has been in the virtual gift-giving business for a while. A “Gifts” app comes standard with every Facebook profile, and allows users to purchase little icons to send to friends, whether public or private.

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