Fox Sports became the latest media entity to reach an agreement to use the two media-centric application-programming interfaces the social network introduced earlier this month, as Facebook and Fox Sports announced a six-month partnership deal Sunday, as reported by Mashable.
Data from Facebook’s public feed API and keyword insights API will be used during Fox Sports National Football League, college football, and soccer telecasts for enhancement such as live polls, answering viewers’ questions during broadcasts, and real-time streams of conversations on the social network, Mashable reported, added that the deal strictly covers content, and no money is exchanging hands.
Mashable added that Fox Sports will use data from the Facebook APIs to create visual maps and graphs, as well as a “Fan Volume Meter,” determining with fans are more active on Facebook and Instagram, and “Fandom Maps,” showing which regions of the country are posting the most content about specific games or teams.
A Facebook spokesperson also told Mashable Fox Sports will add a “deep dive on a trending player or topic from the previous week” to its “America’s Game of the Week” Sunday NFL coverage.
Facebook Vice President of Media Partnerships and Online Operations Justin Osofsky said in a statement released to Mashable:
Sports are inherently social and a big part of the conversations occurring on Facebook. In fact, there are more than 1.6 billion connections between people and sports entities on Facebook. That’s why we are very excited to work with Fox Sports to bring a new dimension to the viewing experience and integrate the voices of the fans into their broadcasts.
And Fox Sports Digital Senior VP Pete Vlastelica said in his own statement to Mashable:
We are excited to be the first sports broadcaster to take advantage of this rich data set that Facebook is making available to media partners. The goal is to use it to create great content and enhance our telecasts to serve our audience.
Readers: Are you excited to see how Fox Sports takes advantage of the data it will receive from Facebook?