Foursquare's Expanded Offers May Pave Path to Viable Revenue Model
Foursquare is expanded the offers program it debuted with American Express in June 2011 to all major credit cards, the company said today.
Foursquare is expanded the offers program it debuted with American Express in June 2011 to all major credit cards, the company said today.
Card holders sync their accounts to the Foursquare profile. When they check in to a location and pay through the card on file, the savings is automatically applied to their account. The feature, called Specials, launched with a $1 discount on any $10 order from Burger King.
By allowing all credit card holders to get discounts by checking in to the business through Foursquare, the company is hoping to encourage users to continue checking in.
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