Foursquare's Crowley: Users at the Heart of Local Outreach
Dennis Crowley is the co-founder of the hot social mobile startup Foursquare. In this episode of Media Beat, we asked him about how the company reaches out to businesses, both local and national.
According to Crowley, the growth of local businesses that use the service happened organically, with users making their favorite venues aware of it, and encouraging promotions like discounts for “mayors.”
He also discussed Foursquare’s partnerships with major brands, which include the coffee chain Starbucks, and television networks like Bravo:
“The needs of larger chains are much different than the moms and pops,” Crowley says.
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