Foursquare today launched a redesign of its website today that puts its local-search functions front and center, in keeping with what the company did to its mobile app earlier this month.
Use of the ‘Explore,’ or local search, feature has doubled in the past few months, according to Foursquare, as the company tries to move away from being a location based social network to competing with Yelp and Google Local Search.
“You don’t need to check-in to use Foursquare. With billions of data points, we can always help you find the best places to go,” the company said in its announcement.
The updated website highlights local search content by bringing contact information, events, photos and tips onto each venue page.
The service still leverages check-ins, however, by drawing tips from current activity to “highlight the things people talk about the most.”
The website also shows users which of their contacts have checked-in where to deliver personalized tips. It also uses an algorithm to suggest similar places at the right hand side of venue pages.