foursquare Means Businesses … More than 500,000 of Them

By David Cohen Comment

Milestones keep checking in to foursquare, as the location-based mobile app followed up last month’s news that it had topped 10 million users with an announcement Wednesday that more than 500,000 businesses are now using the service.

Director of business development Eric Friedman wrote in the announcement on the foursquare Blog that businesses can use foursquare to offer specials, collect data on their visitors (including most popular times and days), and customize their foursquare pages, all free-of-charge.

Friedman continued with examples of specials being offered by merchants on foursquare:

• To reward their digital customers, a bunch of Radisson hotels in England are giving people on foursquare two extra hours of rest before check-out.

• To get more people into their bar at the beginning of the night, PASC bar in Rhode Island is running a Flash Special, where the first 10 people each night get a $5 pitcher.

• Aiming to attract people who are tired of the summer heat, some McDonald’s restaurants are giving free summer drinks with a sandwich purchase.

• And, if you’re in Dubai and shopping for a MacBook Air (and, really, why not), check in at iSTYLE and get a free SuperDrive.