Foursquare's Strategy Shift Leaves Fundamental Question of Check-ins Unanswered
After completing a troubled fundraising round earlier this month, Foursquare is investing in the places database it has developed from user check-ins, but the work leaves unanswered the question Foursquare has not been able to answer convincingly: how to motivate users to continue to check in.
After completing a somewhat troubled fundraising round earlier this month, Foursquare is investing in the places database it has developed from user check-ins, but the work leaves unanswered the question Foursquare has thus far been unable to answer: how to motivate users to continue to check in.
The company today posted a job announcement for a product manager to lead work to leverage its database that put the contradiction front and center.
“Your role will be to continue to develop our places database and place pages into the most comprehensive and highest quality source of location data,” the announcement said.
The listing shows Foursquare working to build out its role as the chief provider of location services, in keeping with the vision Dennis Crowley laid
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