Bravo will preview upcoming music-competition series Platinum Hit during a March 16 panel at South by Southwest, How to Become the Next Big Hitmaker, and the cable network teamed up with foursquare to allow fans to unlock a special Platinum Hit badge by using the location-based mobile app to check in at various locations in Austin, Texas, Broadcasting & Cable reported.
Fans who earn the badge will be eligible to attend a meet-and-greet with Jewel, the host and judge of Platinum Hit, at the Spin Loft March 17, with the first 90 being admitted, according to B&C.
Bravo also teamed up with foursquare for its Watch What Happens Live New Year’s Eve special.
Bravo Media vice president of consumer marketing Julie Riven told B&C:
The reason why SXSW was kind of the organic fit was because it was the first festival out of TCA and we wanted to keep the buzz momentum going. (Festivals are) always considered in our plans. It hits the right audience and it continues to allow us and foursquare to be creative in figuring out ways to promote our shows.