Foursquare and ESPN Playing on the Same Team
Crowley talked about how the deal is a success because ESPN introduces the platform to a new audience. As a matter of fact, the very day that the deal was announced, he started getting calls from other sports organizations that wanted to work together.
Back in the middle of August ESPN announced an agreement to supply sports venue data on foursquare’s newly launched events platform. The agreements enhanced the check-in experience at sporting events with game time, teams, venue, location information and more. With the new feature, fans not only have been able to share their check-ins at the venue, but also access all the news and information from ESPN about the game.
Director of partnerships Jonathan Crowley, who is the brother of CEO Dennis, spoke to Anthony Ha the other day about foursquare’s recent deal with ESPN.
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