Four Surprising Ways Employers Are Using Big Data on LinkedIn

Unlike Google and Facebook, which use our data to serve up product ads, LinkedIn uses the data to provide real value to both job seekers and recruiters. However, just like many social networks, the users are the product and the value comes out of the information we volunteer.

Unlike Google and Facebook, which use our data to serve up product ads, LinkedIn uses the data to provide real value to both job seekers and recruiters. However, just like many social networks, the users are the product and the value comes out of the information we volunteer, including the millions of digital resumes that show users’ past and present jobs, former colleagues, job search history and even interactions with other professionals on the site.

According

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