Managing your social media presence takes work: lots of it.
It can be tricky enough to balance just Twitter amongst your day-to-day duties, but add in Facebook, LinkedIn, Instagram, Pinterest – and more – and suddenly you’re in a world of pain.
Thankfully, a wealth of social media management tools have been created to address this very problem, but how do you know which ones are right for you, and your company?
Maybe we should see what the big boys are using?
LeadSift investigated the most socially active Fortune 100 firms to determine which tools they were using to manage their social presence online, and found that 36 percent were using HootSuite, which finished first ahead of ExactTarget and (surprisingly) Sprinklr.
LeadSift have collated their findings in this infographic, which looks at the social tools and platforms being used by Fortune 100 brands.