Forrester Research has a new survey out on tablet computers and is reporting that 14% of U.S. online consumers, or 27 million people, say they intend to buy some kind of tablet in the next 12 months. The study also found the 11% of U.S. online consumers plan to buy a dedicated eReader in the next year.
Tablets and eReaders are winning out against more traditional computers. The survey found that only 4% of US online consumers say they intend to buy a desktop, 8% say they want to buy a netbook, and 13% say they want to buy a laptop. As more tablets enter the marketplace, they could become ubiquitous. The report states: “this data is encouraging for Apple’s would-be tablet competitors: There’s interest in the category that goes beyond the iPad.”
Still, there is some confusion surrounding what exactly a tablet is. The report says: “Only 10% of consumers in our June survey said that they’d heard of tablets other than the iPad. But when asked to name them in an open-ended response question, there were a lot of don’t know/canâ€™t remember responses.”