HootSuite has tapped former Yammer executive Dee Anna McPherson to serve as vice president of marketing for the enterprise social media management company.
McPherson was serving the same role at Yammer when the enterprise social network was acquired by Microsoft for $1.2 billion in 2012. During her tenure, the company saw a 300 percent annual growth.
“HootSuite is a great fit for McPherson,” HootSuite stated, “who played a significant role in establishing Enterprise Social Networking as a new category of business software.” The company added that her experience with the freemium business model, which HootSuite also uses, helped sealed the deal.
In the last year, HootSuite’s team has grown from 70 employees to more than 250. The company is currently hiring, and will add up to 100 additional employees in 2013.
“I’m thrilled to join HootSuite during a period of such incredible growth,” McPherson said in a statement. “There’s no position I’d rather be in than heading up a talented team working to cement an innovative product at the head of the pack for enterprise social media management.”