Former Sun CEO Uses Twitter - And Only Twitter - To Launch Startup

Somebody really loves Twitter. The former co-founder and CEO of Sun Microsystems, Scott McNealy, is using only Twitter to spread the word (or at least, the tweet) about his latest, mysterious, startup WayIn.

In an unconventional marketing strategy, McNealy has stripped down the company website for WayIn to next to nothing. Curious visitors are greeted by a logo and a two line welcome message that includes a link to a contact form and several engineer/developer job openings.

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