Forget Valentine's Day, Dating Apps Peak in the Spring

Liftoff found men and women are 131.7 percent more likely to subscribe to a dating app in the spring than in the rest of the year.

With Valentine’s Day quickly approaching, you may think single mobile users would increasingly turn to dating apps to find a sweetheart of their own in time for the big day. However, new data from Liftoff showed dating apps become most popular in the spring, rather than in February.

To be specific, Liftoff analyzed almost one billion mobile ad impressions and one million post-install events from seven dating apps in the U.S. last year, and found men and women are 131.7 percent

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in