Forbes Media Chief Product Officer Lewis DVorkin Discusses AdVoice Paid Blogging Initiative
Former True/Slant CEO Lewis DVorkin, who rejoined Forbes Media as chief product officer when Forbes acquired TrueSlant in May, discussed new paid blogging initiative AdVoice with AdAge.com.
As part of AdVoice, advocacy groups and corporations can post blogs under the Forbes banner alongside those written by the media company’s journalists, with Forbes charging on a flat-fee basis, encouraging the development of more engaging content, and non-editorial Forbes staffers providing consulting services, AdAge.com reported.
DVorkin told AdAge.com:
In this case, the marketer or advertiser is part of the Forbes environment, the news environment.
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