Should Brands On Twitter Automatically Follow Everybody Back?
Short answer: no.
Long answer: if you’re a brand or entrepreneur and looking to use Twitter to market and sell products, then there’s value in always following back your customers. Never follow back everybody – be selective. It shouldn’t be something you take lightly or just do automatically.
(And certainly not with a script or follow-back tool.)
Take a moment to vet every profile that follows you and if the person seems real and fits your product demographic, then yes, follow them back.
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