Focused Labs Helps KAYAK "DYI" Facebook Contest
Social media campaigns tend to work best when brands remain close to their fans/followers/members/connections. After all, engagement is the “social” in social media.
Focused Labs puts KAYAK – and its other clients – in the pilot’s seat of the brand’s current Facebook promotion. The look and feel, content and sweepstakes type can be managed by KAYAK via backend CMS. There are a number of applications that allow agencies and brands significant, if not total, control of their Facebook application – let’s see how KAYAK has applied the Focused Labs tool set.
For five weeks, KAYAK – the travel search engine and booking site – will award airline vouchers to a winning entrant and three of his/her friends.
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