Flurry: Phablet Usage Grew 148 Percent in 2014

Yahoo’s mobile analytics and ad platform Flurry has released new data, measuring the growth of phablet devices from January 2014 to January 2015. This category includes devices which are larger in size, falling somewhere between a medium-sized smartphone and full-sized tablet, and includes devices like the iPhone 6 Plus and Samsung Galaxy Note. Flurry’s research showed phablets leads the charge in device usage growth, growing 148 percent year-over-year.

Usage of medium-sized phones, like the iPhone 5, grew only 38 percent in the same time period, while small tablets grew by 14 percent.