Flurry: Apple Dominates Device Activations During Christmas 2014

Yahoo’s mobile analytics and ad platform, Flurry, has released new data measuring the activation of new mobile devices and app downloads during December 2014, with a specific focus on the Christmas holiday. Flurry examined data from the more than 600,000 apps it tracks to understand which devices were most given as presents this year, and which apps users downloaded as soon as they were received.

The data reflects Apple’s continued dominance in the space, as Apple devices accounted for 51 percent of the new device activations Flurry tracked in the week of December 19 – December 25, 2014.

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