Fluent: 8% of Americans Own an Apple Watch

As the Apple Watch nears its one-year anniversary, customer-acquisition platform Fluent interviewed 2,578 Americans nationwide to determine their opinions on Apple’s smartwatch.

As the Apple Watch nears its one-year anniversary, customer-acquisition platform Fluent interviewed 2,578 Americans nationwide to determine their opinions on Apple’s smartwatch. Fluent found that 197 of the surveyed users (or around 8 percent) own an Apple Watch. Another 8 percent of respondents said they owned a different kind of smartwatch.

Fluent found that 79 percent of surveyed Apple Watch owners use their device for health and fitness monitoring, as well as to access notifications. Other popular uses include listening to music (75 percent of respondents), accessing email and chat services (66 percent), playing games (63 percent), making purchases with Apple Pay (61 percent) and accessing maps and directions (61 percent).

Overall,

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