Flow Powered by Amazon: Capable But Gimmicky (Augmented Reality) Product Identifier iPhone App

A9 is a subsidiary of Amazon that focuses on search technology. Their latest product is a free iPhone app that claims to be an augmented reality app that lets you discover information about everyday products around you. Augmented Reality (AR) are techniques that combine a camera view of the real world with information or graphical overlays to augment the viewing experience. There are many fascinating and sometimes useful implentations of AR. A9’s Flow Powered by Amazon app, however, merely uses AR as a gimmick.