The Flixlab team has been hard at work, spending years on R&D to put together a brand new social video creation and sharing platform, which launched this morning. The new platform will let you share footage with your friends to put together the ultimate video of an event, created not only from footage that you shot on your own, but from all the best footage shot by your friends who are attending the event.
David Slater, the CEO of Flixlab, said in a press release that, “Smartphones are increasingly becoming the device of choice for consumers to capture video and photos. Yet, most people do nothing with this footage—they just leave it on their phones, or at best upload single clips. Our research has shown that true sharing experiences require more than just single video clips and pictures; people want to share their lives by combining multiple clips and pictures to tell a complete story.” Flixlab makes this possible. They told me via email that, “The core idea of the new release is to enable using the best footage shot by all of your friends and family members in movies, not just what you shot. It will offer new video clip and photo sharing capabilities that will make it effortless for friends to share source clips and pictures with each other in order to produce great movies using footage from their own iPhones and from their friends’ phones.”
How does it work? Flixlab 1.0 will auto-detect when your Facebook friends have shot video or pictures in the same place and at the same time as you and then offer to share those videos and pictures between friends to create one collaborative video of the event with the best footage from each person. Check out more in the video below.
On first glance, a Flixlab video may make you think of Animoto, Magisto, Stupeflx and other instant, no-edit video creation tools. However, the social aspect of Flixlab brings a whole new element to online video creation game.
I asked the Flixlab team about their stance on the future of online video and how Flixlab plays into that. They said, “Similar to the explosion of Facebook becoming the preferred place to share photos in recent years, we believe there is enormous pent-up demand to share multi-clip videos unmet by public/broadcast-centric video sharing sites.” Flixlab will help drive this trend in a number of ways, including making source footage available between groups of friends, and simplifying the editing process.
Tim Mott, the executive chairmen of Flixlab, says, “No one else offers anything like our social video creation and sharing platform. Our accumulated research and knowledge of what people find most interesting and moving has allowed us to combine multiple proprietary algorithms that analyze source footage and deliver a unique, high-quality product that is truly unprecedented in the market.”
Check out an example of a video created with Flixlab below and let us know what you think. Would you consider downloading the Flixlab app for iPhone and giving it a try?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.