Five Ways to Use SEO for More Effective Corporate Blogging

SEO isn't fun but it's effective. This post and the accompanying video tell you why.

Can you really do targeting through corporate blog content? I know it sounds crazy, but this is actually easier to accomplish than you think. In fact, it’s something I’m doing right now with Inside IPO at IR magazine. Using a corporate blog to bring in a targeted audience is pretty easy when you have your search engine optimization plan nailed down.

You can use SEO to cut through the many people on the web and bring in those who matter most to you, but this requires some thinking.

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