Fitocracy: A Social Fitness Game Where You Get Experience and Badges for Working Out

So a week has passed and even Freud wouldn’t be able to dig out where you’ve repressed your New Year’s Resolution to “get fit.”  Every time your pesky, insistent mind points out that you are ignoring your own promise to work out once a day you casually take the thought and store it in a hidden cavern of your cortex.  So what can you do to actually get yourself to stick to a daily schedule?  Well, the geniuses at Fitocracy thought about it, and likely wondered how people — no matter what the situation — find a few hours a day to play Farmville, why is it they can’t get themselves to work out?

And with that, they may have struck gold.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in