Cloud-based analytics software company FirstRain provides ultra-detailed business insight for the world’s leading companies – think PNC, HP, Microsoft, Intel, Cisco, and Pfizer – analyzing premium content from pay-walled sites, scientific journals, and social media to construct a real-time picture of any industry.
Now they’re applying that patented technology to Twitter. Here’s how.
FirstRain’s FirstTweets bills itself as “the world’s first solution for extracting business-relevant Twitter intelligence for sales, marketing and senior leadership teams.”
The product filters out 99.9% of the Twitter firehose to deliver only the most relevant Twitter intelligence directly into businesses’ CRM software and social enterprise platforms.
As anyone who’s used Twitter before, especially on behalf of a large brand, knows, it can be incredibly time-consuming to weed through hundreds of thousands of tweets to determine which to respond to, which accounts to cultivate relationships with, and what’s being said about your business on an hourly basis.
As FirstRain CEO Penny Herscher said,
“For the first time, busy executives will have the ability to easily and effectively access the incredible wealth of customer and industry intelligence flowing through the Twitter stream every day. FirstTweets solves the major challenge of Twitter for most business professionals: how to get real, daily business value from Twitter without living a Twitter lifestyle.”
Basically the product does the Twitter-trolling for you, surfacing what’s significant and suppressing what’s not.
For a deeper dive, check out this case study on how Flextronics is using FirstRain within their organization.