First Pandora, Now Toyota Solicits Mom Bloggers?
Where is the future of mom blogging headed? How will the consumers be able to differentiate between the "real" reviews and "paid reviews"?
Last week for Social Media Week 2011 in New York there was confusion about a panel of mom bloggers hosted by Pandora. Pandora, who just filed for IPO, is a fast growing online music streaming service and generally well respected in the industry but the panel gave the first glimpse of the possibility of mom bloggers being “pimped out.”
A tidal wave of backlash followed: are mom bloggers easily bribed? Will the powerful influence of mom bloggers be quickly discredited? Where is the line between partnership and sponsorship? All good questions to ask in an area that has seen uber growth in the last two years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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