Facebook Launches News Feed Filters - First Look

It’s been nearly two years since Facebook’s News Feed launched. Tonight, Facebook is turning on the first major change to the News Feed user experience: News Feed filters.

News Feed filters are tabs at the top of the News Feed that allow you to view stories of only one type. This is a great way to consume feed stories more efficiently.

Seen only briefly once before during Mark Zuckerberg’s f8 keynote presentation, the new feed filters are now live on the Facebook redesign beta site at www.new.facebook.com.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in