Firefox 4 Launches With 'Do Not Track' Option
Mozilla, the maker of the world's most popular Internet browser, has released the latest version of its Firefox 4 Beta browser, including the much-promised "Do Not Track" feature designed to protect consumers against targeted advertising and amidst strong privacy c
Mozilla, the maker of the world’s most popular Internet browser, has released the latest version of its Firefox 4 Beta browser, including the much-promised “Do Not Track” feature designed to protect consumers against targeted advertising and amidst strong privacy concerns.
The privacy feature, first reported in December of last year, allows users to opt out of the online tracking conducted by Web sites and advertisers. When users enable the feature in Firefox 4 Beta 11, the browser transmits special information with every HTTP page request, telling the site that the user does not want to be tracked.
More than 60
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in