"I Don't Have Time To Do That."
Recently I was approached by a client who had a peculiar problem – their Twitter network simply refused to grow beyond a certain point.
Each time they hit this level, users would begin to unfollow them, and they’d drop back fairly quickly, losing as many as 10 per cent of their followers over a couple of days. The process would then repeat itself.
It didn’t make a lot of sense. So, I had a look at their stream, and spotted the problem almost immediately.
There was almost zero engagement.
While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in