Who Won The Social Media Olympics?

Now that the closing ceremonies of the Summer Olympic Games in London have finished, it's time to look at the winners — not on the track or in the pool, but on Facebook. New statistics recently released by Wildfire detail the most popular athletes and countries on the social network during the Games.

Now that the closing ceremonies of the Summer Olympic Games in London have finished, it’s time to look at the winners — not on the track or in the pool, but on Facebook. New statistics recently released by Wildfire detail the most popular athletes and countries on the social network during the Games.

Wildfire examined countries’ global reach, showing the most athlete page likes relative to the country’s number of active Facebook users. Thanks to sprinter Usain Bolt — who won three gold medals in London — Jamaica claimed the gold in that category by a wide margin.

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