Fiksu's new indexes show converging iOS and Android app marketing costs in January

User acquisition and marketing company Fiksu has unveiled two new indexes, aimed at helping marketers analyze mobile app advertising and user engagement. The company’s newest indexes measure the Cost per Install of mobile applications on iOS and Android, as well as the Cost per App Launch on both platforms.

After a year of fluctuations, Fiksu’s January data saw marketing costs converge across platforms, sitting at just $0.16 per app launch on both iOS and Android. The last time iOS and Android shared the same figure was in February 2013, with Fiksu saying this rare equalization was likely the result of a normalization in advertising budgets, after the skewed spending seen during the holiday season.

Meanwhile,