Fiksu: user acquisition costs continue to rise as iOS downloads fall
User acquisition costs on iOS continued to rise in July, even though download volume on the platform dipped to the lowest levels seen since April, reports Fiksu.
According to the Boston-based user acquisition company’s latest figures, the cost to acquire a loyal user — defined as someone will will open an app at least three times — rose by seven percent month-over-month in July to $1.54. By comparison, the cost to acquire a loyal user was $1.20
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