Fiksu: Mobile app downloads recover from three month slump as user acquisition costs fall

iOS downloads rose by 7.3 percent in May, increasing to an average of 4.54 million apps a day in the U.S., reports user acquisition company Fiksu.

According to the company’s latest App Store Competitive Index, the volume of daily app downloads for the top 200 free apps in the U.S. has begun to recover after falling for three straight months, the fallout from Apple’s crackdown on download bots. Although not acknowledged by the development community, artificial downloads were a tactic used by some developers to propel their apps to the top of the charts in order to attract real customers.

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