User Acquisition Costs on iOS Rise as Consumers Hold Off on Downloads For Next iPhone, Fiksu Says
The amount that mobile developers had to spend on marketing to get a loyal user rose in August as consumers downloaded fewer iOS apps, according to Fiksu.
The Boston-based company, which mediates between different ad networks to find the cheapest way for mobile developers to get new users, analyzed downloads on the iOS platform last month. It found that the cost of getting a loyal user — or a customer who opens an app at least three times — rose to $1.54
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