Fiksu: Increased marketing costs and daily app downloads seen in November
User acquisition and marketing company Fiksu has released its latest Cost per Loyal User and App Store Competitive Indexes, measuring the effect of the holiday rush on app marketing costs and app downloads. The November indexes reflect the impact of the beginning of the true holiday season and Black Friday.
Fiksu’s Cost per Loyal User Index showed a jump of 10 percent from October, from $1.63 to $1.79 in November. Fiksu defines loyal users as those who open an app at least three times.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in