Fiksu: Decreased marketing costs, increased downloads seen in December
User acquisition and marketing company Fiksu has released its December App Store Competitive Index and Cost per Loyal User Index, measuring app downloads and user acquisition costs for December 2013. The reports show app downloads spiked in December, thanks to so many new devices being given as holiday presents, while user acquisition costs decreased month-over-month.
Fiksu’s App Store Competitive Index, which measures the average daily downloads for the top 200 free iPhone apps in the US, saw a 12 percent jump to 6.4
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