Cost of Acquiring Users for Mobile Apps Goes Up Again Amid iPhone 4S Launch
The cost to get a loyal user for a mobile app on the iOS platform jumped for a second consecutive month just as Apple launched the 4S.
Fiksu, a Boston-based company that mediates between different ways of getting users via mobile ad networks and incentivized installs, said the cost to get a “loyal” user rose to an all-time high in September. It jumped 10 cents to $1.64 in September as consumers held off on purchases of iPhones in anticipation of the latest model, the 4S, which came out at the beginning of this month.
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