Fighting Fire With Content: Tips from a Reputation Management Firm

People have always used the internet to spread hate, but social media sites offer even more sophisticated weapons for publicly shaming one's enemies. The best way to fight negative content is with more content, says Mike Zammuto, president of the online reputation management firm Reputation Changer.

People have always used the internet to spread hate, but social media sites offer even more sophisticated weapons for publicly shaming one’s enemies. The best way to fight negative content is with more content, says Mike Zammuto, president of the online reputation management firm Reputation Changer.

Since his company first launched in 2009, Zammuto said he has seen an uptick in the number of photos that his clients are anxious to have pushed down in the search search results.

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