Federated Media, Clorox Hope to Clean Up with DailyBuzz Moms
Federated Media Publishing teamed up with The Clorox Co. to launch online destination DailyBuzz Moms, which will offer curated blog content aimed at mothers, as well as a presence on Facebook and Twitter.
Federated Media Publishing teamed up with The Clorox Co. to launch online destination DailyBuzz Moms, which will offer curated blog content aimed at mothers, as well as a presence on Facebook and Twitter.
DailyBuzz Moms will feature relevant material from Clorox alongside content from established blogs including dooce, Rookie Moms, Girls Gone Child, and Her Bad Mother, along with new, curated voices.
A daily theme supported by nine curated pieces of content will anchor the site each day (for example, “Terrible Twos: Fact or Fiction”), and DailyBuzz Moms will be organized into six channels: Nurture (pregnancy, family, parenting, and relationships), Nest (home, design, pets, do-it-yourself, craft, cleaning, and green living), Eat (recipes, healthy eating, and family meals), Play (parties, gifts, travel, toys, movies, TV, books, and music), Style (fashion, beauty, gear, community, resources, and tools), and Balance (health, career, inspiration, organization, fitness, and self).
Federated Media CEO Deanna Brown said:
For Federated Media, DailyBuzz...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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