Featured Facebook Campaigns: Make-A-Wish, TurboTax, IKEA, Orbit Gum and Sheets Energy Strips

Charity figured big in our list of featured Facebook campaigns this week, with the Make-A-Wish foundation telling us that up to 40% of their funding comes this month, and even other brands engaging in charity to spread the message on Facebook. TurboTax and IKEA both launched campaigns to promote their products,  but combined them with seasonal charity drives. Orbit Gum and Sheet Energy Strips went the way of user–generated content to grow their audiences, and promote their products.

Below is an excerpt of this week’s full Featured Facebook Campaigns entry in the Facebook Marketing Bible, which also includes detailed breakdowns of over 100 other Facebook marketing campaigns by top-performing brands and other organization on Facebook.

Make-A-Wish’s

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