Featured Facebook Campaigns: Coca-Cola, Qatar Airways, Clearasil and Esurance
Brands in our weekly look at Facebook campaigns made some excellent use of Places integrations. Giving out free stuff (airline tickets) continued to be a popular Page growth method, and charity attracted thousands of Facebook Likes.
We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.
Coca-Cola’s Recycling, Places Campaign in Israel
Goal: Network Exposure, Brand Loyalty, Product Purchase
Core Mechanic: In Israel, Coca-Cola distributed 10,000 recycle bins across the country and assigned each one a Places page on Facebook.
Method: The company encouraged users to check-in to the bins as they recycled, as well as upload photos of themselves interacting with the recycle bins, and eventually crowned a Recycling King for being the most active.
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