The Federal Communications Commission decided to use the Internet to promote its plan to speed up the Internet.
FCC chairman Julius Genachowski explained the motivation behind Blogband in his initial post:
The National Broadband Plan is one of the most important initiatives the FCC has ever undertaken. To foster public dialogue about the National Broadband Plan, we’re tapping the power of the Internet to launch a new FCC blog, called Blogband. What better time to start blogging than now? With just 183 days before our deadline to send the National Broadband Plan to Congress, we need as many people involved as possible.
Like our unprecedented two-dozen public workshops and the upcoming fall public hearings, Blogband is part of the FCC’s commitment to an open and participatory process. Blogband will keep people up-to-date about the work the FCC is doing and the progress we’re making. But we want it to be a two-way conversation. The feedback, ideas and discussions generated on this blog will be critical in developing the best possible National Broadband Plan.