FBX provider Triggit raises $7.4M Series B
Demand side advertising platform Triggit, which is among a limited group of companies with access to the Facebook Exchange, today announced it raised $7.4 million in a Series B round led existing investors Spark Capital and Foundry Group.
Triggit was one of the original eight DSPs involved in the beta of Facebook Exchange, an advertising system that allows third-party platforms to place retargeting ads on the social network after users visit external websites marked with cookies. Now there are about 20 FBX providers.
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