Perfect Audience, a Facebook Exchange partner, announced the launch of a new product this week called Perfect Product Retargeting, a solution that allows retailers with Google Merchant Accounts to plug in directly to Facebook Exchange.
With this new solution, online retailers with Google Merchant Center accounts can easily transform their product listings into personalized retargeting campaigns on Facebook Exchange (FBX) that perform 200-300 percent better than static ads according tests with about 50 retailers.
Brad Flora, CEO of Perfect Audience, said in a press release:
Personalized retargeting is truly the holy grail for online retailers. Online retailers end up wasting time and money on clunky solutions that require a lot of setup and ongoing maintenance. We’ve built a simple, transparent, fully automated solution that gives total control to marketers at both brands and agencies. We’re offering dynamic retargeting in the News Feed for marketers of all sizes.
Perfect Product Retargeting is free to set up, 100 percent self-service for small businesses and has no minimum spend requirements. The ads are personalized down to the product level and can appear on desktop in the Facebook right-hand side or News Feed.