FBX architect Antonio Garcia-Martinez joins Nanigans

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By Justin Lafferty Comment

antonio-ad-grokOne of the key minds behind Facebook Exchange (FBX) has joined the Nanigans team. Nanigans announced Thursday that former Facebook ad targeting product manager Antonio Garcia-Martinez is now with Facebook Strategic Preferred Marketing Developer Nanigans as an advisor.

With Facebook, Garcia-Martinez was responsible for directing the company’s real-time bidding exchange product (FBX) from its inception.

Nanigans Co-Founder and CEO Ric Calvillo discussed Garcia-Martinez’s future role with the company:

Antonio will be materially involved in the growth and evolution of our SaaS platform – especially with regard to our social and real time bidding strategies. We’re excited to have a veteran ad tech entrepreneur with such deep technical, analytics and market knowledge join our team.

Before joining Facebook, Garcia-Martinez was the founder and CEO of AdGrok, a search marketing technology company for small and medium-sized businesses that was acquired by Twitter in 2011.

Garcia-Martinez commented on his new job:

Nanigans is not only an incredibly reputable Preferred Marketing Developer, the company’s focus on lifetime value and ROI optimally positions them to take advantage of new Facebook ad products across both desktop and mobile. From the native Facebook API to newer products like Facebook Exchange and Custom Audiences, Nanigans has a track record of being ahead of the curve and driving true innovation in the social advertising ecosystem.

Image courtesy of TechCrunch.