FBX architect Antonio Garcia-Martinez joins Nanigans
One of the key minds behind Facebook Exchange (FBX) has joined the Nanigans team. Nanigans announced Thursday that former Facebook ad targeting product manager Antonio Garcia-Martinez is now with Facebook Strategic Preferred Marketing Developer Nanigans as an advisor.
With Facebook, Garcia-Martinez was responsible for directing the company’s real-time bidding exchange product (FBX) from its inception.
Nanigans Co-Founder and CEO Ric Calvillo discussed Garcia-Martinez’s future role with the company:
Antonio will be materially involved in the growth and evolution of our SaaS platform – especially with regard to our social and real time bidding strategies.
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