AppsFlyer, a Facebook mobile measurement partner, has raised a $7.1 million A Round from Pitango Venture Capital and from its current investor Magma Venture Partners.
AppsFlyer is now monitoring mobile campaigns at an annual run rate of $500 million in mobile ad spend. During 2013, The company’s mobile traffic grew 80x, and is currently tracking at a run rate of one billion mobile app installs annually.
The new funding will be used to expand research & development, product offering, business development, and customer support. In addition, the money will support the company’s international growth, AppsFlyer officially opens new offices in New York City, San Francisco and Beijing.
Oren Kaniel, AppsFlyer CEO and co-founder said in a press release:
AppsFlyer’s NativeTrack technology is rapidly becoming the industry standard for mobile attribution, and the additional funding will help us scale globally. AppsFlyer is an unbiased, independent measurement platform, and we’re thrilled to have Pitango join us, given their strong portfolio of mobile, social and advertising technology companies.
Using app tracking and campaign analytics SaaS platform, AppsFlyer allows app developers, brands and agencies to measure mobile user acquisition across all media sources including paid, organic, viral and social.