When Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct private-messaging and group-messaging feature in December, the wheels started turning among marketers trying to figure out how to exploit the feature. Israeli hotel chain Fattal Hotels came up with one way to do so.
If guests at one of the chain’s hotels share photos of their experiences at those hotels on Instagram, Fattal will send those guests private photos via Instagram direct, inviting those guests to show those photos to the reception staff in exchange for special perks such as free massages in the hotels’ spas.
Guests who receive Fattal photos via Instagram Direct are also eligible to win free hotel stays in contests that the hotel chain will hold every three months.
Readers: Have you seen any other creative uses of Instagram Direct?